Release order still wins for Star Wars
Chronological order makes tidy sense on paper and ruins the best moment in the series in practice.
Every few months someone rediscovers that you can start Star Wars at The Phantom Menace and watch nine films in a straight line. It is neat. The numbering agrees with you. And it is, for a first-time viewer, the wrong call.
The problem is a single line of dialogue in The Empire Strikes Back. Chronological order tells you exactly who Luke's father is roughly six hours before Luke finds out, and it tells you casually, in a film aimed at children, as a plot point rather than a revelation. You trade the most famous twist in cinema for the satisfaction of counting upwards.
There is a middle path that has quietly become the default among people who do this for a living: watch the original trilogy, stop after The Empire Strikes Back, watch the prequels, then return for Return of the Jedi. It keeps the twist intact and turns the prequels into a flashback that makes Vader's final choice land harder.
Our position: if it's a first watch, release order. If it's a rewatch and you already know everything, chronological order is genuinely a different film series, and worth doing once.